
KONTANERS, a leading shipping logistics company, sought to establish a distinct brand identity in the highly competitive global logistics industry. They aimed to embody innovation and trustworthiness while effectively communicating their value proposition to a broad audience.
Logistics
Visual Identity
The Challenge
The challenge for KONTANERS was to differentiate their brand amidst fierce competition, all while striking the right balance between professionalism and innovation. They needed to develop a brand strategy that showcased their unique attributes and positioned them as an industry leader, providing secure, empathetic, and technologically advanced shipping solutions.
The Solution
To overcome this challenge, KONTANERS identified their brand archetype as the Creator, embracing innovation and customer-centric values. They meticulously designed brand elements, including the logo, color palette, and messaging strategy, that aligned with their archetype and communicated their commitment to innovation, trustworthiness, and a global perspective. This comprehensive branding approach effectively positioned KONTANERS as a reliable, cutting-edge logistics partner in the competitive global shipping landscape.