Orlux is a health tech company that envisions a future where health becomes an effortless part of each individual’s life, not because it lacks importance, but because their comprehensive platform takes care of every aspect, allowing you to focus on living your best life.

Health
Visual Identity

The Challenge

The founder had a certain vision of simplicity for the brand. Their goal is to truly fade into the background because their platform works so seamlessly it feels like an extension of the user. But, we had to also build a mark that will be functional in different contexts.

The Solution

We found gold in the Name of the business; Orlux. The first two letter “OR” is literally the word that is used to present options in the English language. We chose to build around that metaphor. Developing a simple yet distinctive word mark with is organic and soothing in nature.

End of Project

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